TLDR: 2 ways to book meetings. First is all about the “ask”. Second is the “Use Case”. Be patient and make sure you’re doing the right things to be in a position for success.
The first way to book a meeting via LinkedIn is all about how you ask.
- Ask for permission to send things
- Peel back that onion
- Use this info to prospect throughout the company
Example:
“Hey Mike, is it cool if I sent you _____insert your company’s data___? Want to help you get ahead of them before they are an issue.”
“Sure, thanks Derek”
“Great, what type of data would you like more info on? For your industry we typically see A, B, C.”
Sending this type of message lowers their guard, you’re providing value right off the bat and allows you to learn a bit about the prospect ahead of time and leverage that in your upcoming calls.
The second way is by providing a use case
- Make sure it’s relevant
- If you have background info, signals, intent identification it works a lot better
Example:
“Hey Mike, noticed the team is working on a ______ project. Here’s a use case for [Similar size company in same industry].
A big challenge of theirs was X, Y, Z.
Let me know if you have any questions.
[Attach use case]”
Timing
Rarely will this work on the first message. Take your time, strike correct and often and the fish will bite soon enough. In sales it’s all about timing, territory, and talent – in that order. Put yourself in the right position and they will get back to you. Provide value value value.
