TLDR: Your cold email game sucks and it’s because you think your prospect needs to know a ton of info, they don’t… keep it Short, Sweet, Personalized & to the Point
Submit your cold prospecting email for our experts to review & comment on
When writing a cold email here are some of the Do’s and Don’ts the Pipeline Press team recommend:
- Assume all of your prospects read their emails on their phone, so make it easy to read on the phone. Test it out and if you have to scroll more than once with your thumb, that’s a technical foul
- Keep your email length between 50-80 words maximum.
- Remove filler words like “reaching out,” & “highly effective,” & “amazing ROI”
- Stop talking about yourself
- Add a call to action at bottom of your email “Is this of interest?” “Is this a problem you are currently looking to solve?”
- Add problems other customers have faced
- Add value your product has provided those same customers
- Personalize, personalize, personalize
- If you’re going to use ChatGPT, please edit afterwards for the love of all things
Examples
Here are a few email examples sent to us by readers
Hi [insert prospects first name]
Congrats on your transition from X company to Y company!
[insert my company] has a long history of working with companies in Y’s vertical who have dealt with similar problems Y may be dealing with, such as:
- Insert problem A
- Insert problem B
- Insert problem C
In response to those problems, [insert my company] has been able to solve them and results seen by your competitors are:
- Insert data point A
- Insert data point B
- Insert data point C
If these are concerns of yours, would you be interested in meeting to review?
[Insert prospects first name] – just noticed the job posting for [insert role].
Have you considered leveraging expert managed services to help?
Hello [insert prospects first name],
Hope this note finds you well!
I wanted to connect with you regarding marketing opportunities with [insert company name]. As the [shortened elevator pitch – 1 sentence].
We provide [list a few things, no more than 4]. Here is our website and latest publication for you to see the quality of our content. We can also help you produce content for your company, such as custom articles, video, webinars, events, through our in-house team.
I would like the opportunity to connect and learn more about your marketing objectives, while exploring ways we can help access our audience.
Would you have any time to connect on a call this week or next week?
[Insert prospect first name]
With recent news of [insert relevant issue] making shockwaves in [insert industry], many are looking to [insert relevant action]
[Insert your company name] is actively solving this problem for X number of customers currently, their results have been as follows (general examples provided, but use specific to your value prop):
- ROI
- Increase in ABC
- Reduction of risk
Is this of interest to solve & see similar results?
